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Invent a web campaign for documentary

rosma

Where
Milano, MI, Italia
When
May 22, 2013at 5:26 pm

I am looking for creative ideas to promote an amazing documentary on blind people by famous Italian director Silvio Soldini.
I need to present in two days my idea for a web campaign focused on involving as many young people as possible and convincing them to go to the movie theaters and see the film.
My mind is blank at the time.
But this can be a useful and beautiful project. Why should a young person spend money to go see a 1 hour and a half long documentary on people affected by blindness?
The film-documentary shows that they can see, but in different ways. What do they see that we don't?
Any ideas? Slogan, pictures, posters, videos?

thank you guys!

Giulia

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