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Instead of Playing Candy Crush, You Can Crush Cancer

Michael Lipton

Candy Crush players spend $1 million a day buying in-game lives, but what if we spent that money trying to rid the world of something deadlier than virtual jelly? Myself and two friends at Miami Ad School in Brooklyn NY said, let's ask people to stop buying lives for themselves, and instead donate to give cancer victims a chance at living theirs.

Learn more and donate at http://cancercrushsaga.com/

Continue to cancercrushsaga.com

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  • Frédéric Piché

    Nice idea, but you should consider hiring actual programmers to build a game were in-game rewards are given in exchange for donations, this would truly become a phenomenon!

  • Resham Parikh

    This is such a great idea! I can't believe people spend so much on that game. That money could definitely go to better use!

  • Alessandra Rizzotti

    Really cool Michael. Glad to see more gaming for social change. Are you familiar with Decode Global and Spin for Good? They're on our site too!

    • Michael Lipton

      Thanks so much Alessandra! We're pretty excited about this too. It's amazing how much money gets invested into in-game purchases, and we think it'd be even more amazing if we could redirect that virtual transaction to one that promotes real change!

      I will definitely check out both Decode Global and Spin for Good. Thanks for the kind words and the heads up!