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Do It

Help publish a book applying neuroscience to heal the planet

Kirby Culbertson

December 18, 2013at 8:00 pm

Our collective decisions have impacted the health of our planet, yet it's hard to change habits and behaviors individually and on a large scale. Insights from brain and behavioral sciences have been used for decades to sell us things, but this knowledge can and should be used instead to create positive shifts in behavior for the GOOD of the planet. This book will show the way.

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  • Nya Van Leuvan

    Thanks for posting this! Mae, you raise a great point. While much of what is learned during 'experimentation' is applicable and used in the real world, there are times when this is not the case. The task we have is to understand why a real and repeated behavior in the lab changes when a person is exposed to other influences and stimuli. In this book, we want to make clear what applies in both arenas, what doesn't, and the research that could be done to understand why. But our main focus is to take the insights from behavioral and social sciences that *have been applied in the real world* on how to change the behaviors that cause environmental problems, and explain how to incorporate them into all of our work.

  • Mae Rockwood

    I liked the participatory exercise (try it), and it was very interesting learning about priming. Even in my field (I am a veterinarian), I have thought it important these tools were wielded by hands attempting to do good. I wonder, however, how often behaviors exhibited in experimentation apply in the real world.