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How This Poster Helps the Philippines

Jan Sabach


Like most designers I felt helpless after the typhoon hit the Philippines. I can't get on a plane a go help rebuild, my financial contribution is limited. But since I am in the visual communication business I decided to use my skills to help to spread the word and try to get more people to donate to the American Red Cross. I felt that sometimes the usual paths of working in graphic design don't work (emails, meetings, rounds of changes) and taking an individual action fast will produce better results. If this poster makes a few people to donate, it's worthy.

The poster is my representation of despair and chaos. Help people affected by the super typhoon Haiyan. Donate to the

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  • Jessica DeJesus

    Hey Jan, I really appreciate your response to this tragedy both as a designer and a Filipino. I was sort of wondering about your approach to the design... It seems like you were trying to capture more of the pain and despair with how you used the floating letters, but I'm wondering if there was also a way to evoke some hope, maybe even just through a call-to-action like "help rebuild"?

    • Jan Sabach

      Hi Jessica. Thanks so much for your comment. While I agree, that evoking hope is sometimes the right strategy, I felt that the raw truth of the moment, will be more powerful than trying to mix two different emotions. I felt deperessed and hopeless and I'm on the other side of the globe, I can only imagine what the people there were feeling. The call to action is to donate to the Red Cross. It was a little too early for me to start saying "It'll get better." Let's take it one step at a time. Now donate and it will eventually get better. I hope your family and friends are OK.

      • Jessica DeJesus

        Thanks, Jan. I have a much better understanding of perspective now. The raw truth is often hard to face, which is probably why it's easier to focus on the positive, but it's also very important to acknowledge and accept the reality of a situation. Thanks for asking about my family. They are safe! And thank you again for sharing.

  • Carolyn Sams

    This is really awesome, I think that's a rad response. Do you have a link to purchase this as a poster? Or are you hoping the image sparks interest in donating directly to Red Cross?

    • Jan Sabach

      Thanks Carolyn. I'd be happy to send you a hi res file, but I'm not planning on selling the posters right now. The point was to make people to donate directly to the Red Cross and a poster has more impact than just saying "Please help."