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Help me figure out how my vegan cakery can best support the fight for human rights

Michelle Rojas

Los Angeles, CA

After reading 'The New Jim Crow' by Michelle Alexander and having my own negative experiences with the police earlier this year, I became painfully aware that my black/Latino children will almost certainly face racial discrimination by the Law & Order establishment. I became determined to do what I could to put an end to racial casting and reforming the criminal justice system.

Great people and great non-profit organizations, like Critical Resistance and the Ella Baker Center for Human Rights, are already working on these goals. Still, I firmly believe that corporate interests must be a part of the solution.

I resolved to start a small business, a homemade vegan cakery called Mama's Good Cakes, in order to put my ideas into action. I need help brainstorming all the ways that I can use this for-profit business as an agent of social change.

For starters, a percentage of revenue will be donated to a non-profit in California. What else can I do? Help me brainstorm, please.

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  • Michelle Rojas

    Thank you, Alessandra! That is a great idea. Someone else suggested that I contact a local YWCA that already has a girls mentorship program AND a racial justice committee. I e-mailed the committee chair to see if it's a good fit! I'm excited!

  • Alessandra Rizzotti

    Could you offer a jobs/cooking education/mentorship to kids in low-income areas that would need that after school support? I've seen a café do that for refugees. What's different about your approach is it could be more holistic- with practical skills, and also teaching nutrition/healthier eating- perhaps you could go into schools to offer cooking classes?