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Go cloud collecting!


Clouds get a bad rap. They’re the mascot for living with depression (“oh, he’s just under a cloud”), the harbinger of bad news (“there’s a cloud on the horizon”) and a simple, unwanted sign of bad weather. Clouds need a makeover, and Gavin Pretor-Pinney is just the man to do it. Founder of the Cloud Appreciation Society (an organization that fights “blue-sky thinking”), Pinney is bringing sexy back…to the stratocumulus.

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