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Do It

Give 10 minutes of smartphone usage to provide 1 day of clean water to kids in need.

Agus Echague


UNICEF is challenging smartphone users (in other words, YOU) to make a difference by ignoring your device through the Tap Project.

It simply requires you to navigate to the Tap Project minisite and, after tapping the Begin button, the site then uses your device’s accelerometer to detect if the phone is being left untouched.

For every ten minutes you don't check your Facebook, Giorgio Armani will donate cash to help provide one day’s worth of clean water in areas where it’s a luxury.

Super easy: 10 minutes of your day can make a huge change in 24 hours of a kid in need.

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  • Leyla-Denisa Obreja

    I think this initiative is so awesome that now I feel guilty for using my phone instead of keeping it steady and accumulating water. I've been doing it all day, a bit addictive but hey, if it's for a good cause :)

    • Agus Echague

      I know!!!!!! I somewhat feel guilty if a day goes by and i haven't done it. So simple, yet so powerful!
      Thanks for joining this DO, spread the word! :)