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Do It

Feed a Child by hitting "LIKE"

Bruce West

Life Half Priced is a charitable for-profit business soon to launch. They will offer great coupons for deals on meals, products, dates, vacations, etc. For every transaction on their site, they will donate a meal to a child.
During their launch event, they are prepared to donate a meal for every "Like" on their Facebook page.
It's an easy way to give a meal: just follow the link and hit the like button.
Thanks for joining us in the fight against world hunger!

Launch Slideshow

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  • Danielle Steer

    Hi Bruce, thank you for you detailed response and description. I apologize my comment was seen as aggressive, I should have had more tact in my argument. I used that article because it succinctly described "bad" aid in a way that is accessible to broader audiences, not just those who are studying development specifically. I have been to several conferences where organizations, ranging from the Stanford Innovation Review, to CARE and Oxfam, have warned about the dangers of unintentionally misusing social media to gain supporters, donors, and followers.

    If you are asking if I have studied and concur with Maslow's hierarchy of needs, then the answer is yes. I agree that your cause is worthy, pressing, and of the utmost importance in a world where food aid is backwards and millions of children die every day from preventable causes.

    I was simply suggesting that you evaluate the implications and long-term externalities of bartering "likes" for donations. I assume that the organizations you are working with are grateful to have your support and that the impact of your donations will be measurable and life changing. I do not mean to make this a "you're wrong" type of argument, as this type of marketing is prolific on social media, but that doesn't make it the most ethical marketing strategy.

    The private and public sector have a lot to learn from each other and the more mindful, purposeful, and ethical decisions that both profit and nonprofit organizations can make, the greater the opportunity for positive, exponential impact.

    I sincerely wish Life Half Priced the best of luck in business development and fighting hunger. The world needs more people like you willing to take action for positive social change.

  • Danielle Steer

    Although I recognize the marketing strategy in getting more "likes" and spreading the word about what you are doing, I recommend taking a closer look at what ransoming a "like" for a meal really means. For an example, see what 50 Cent was doing "for" Africa:

    There are lots of strategies for gaining more followers, but presumbably withholding funds if people do not "like" your facebook page does not reflect positively on an organization that is truly trying to create change.

    • Bruce West

      Well, firstly, I resent your comment. Life Half Priced is a newly launching startup my wife and I are trying to get off the ground. We’re a private, for profit company, and what we do regarding donations really isn’t on the table for discussion.
      We're donating to a couple of well known third party charities who already have established children's feeding initiatives. These programs, which will be named after partnership agreements are finalized, are already doing much proven good in all areas of the world, including America (one of these charities is currently in Moore, OK doing other work their outreach includes).
      Having grown up an underprivileged American child myself - and by no degree to the extent of some I've observed (as a medic in a "ghetto" in Iraq) or reached out to - I can tell you this with the utmost respect and sincerity: no free meal for a child in need is given in vain.
      There was a period when my family no longer qualified for the free school lunch program (unbeknownst to me, as my mom was unemployed and my dad was dead), and yet sometimes I did not have the $.43 cents a day to purchase the discounted lunch for "poor" kids, leaving me hungry at school. Perhaps you've never been in this situation yourself, so I'll forgive your implied attitude in hi-jacking this page. I'll tell you this: a starving kid isn't hurt by free nutrition.
      The children's feeding programs we're donating to primarily give meals to children in school - thus, not only is it dear to my heart, it encourages children to pursue their educations, which could potentially enable their generation to further the development of their neighborhood/village/city/state/country/etc.
      Also: this "Meal for a 'Like'" campaign is in no way my company withholding donations if people do not "like" us. It's merely an incentive, an additional donation for which we will not see deductions - our business model is based around a "one for one" donation strategy - every single transaction on our site will result in a donation to a feeding program. We will exceed that which will benefit our taxes, and will simply be giving away a lot of money because we want to, because that is the very purpose of this business. We are not a charity - we are a charitable company who will help spread the wealth to charities in need, charities who are truly changing the world.
      This business model is about distribution of wealth. There exist enough funds and resources to feed the entire world, they just don't reach the proper facets. Here's a little something for you to read:
      Also, why are you citing a subjective non-traditional media outlet as your authority to attack someone else' dream?
      I see on your page you liked:
      You said it was good, and I agree.
      Let me ask you something though: do you understand Maslow's hierarchy of needs?
      Some facts on world hunger for you: