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Do It

Encourage teens to follow their curiosity and invent new things.

Jelena Woehr

Don't tell teens that curiosity "kills the cat." Show them it unleashes the lion!

"Growing up amid significant tech innovation and political revolutions unfolding via social media, teenagers are are exceptionally globally aware and they are constantly asking questions. Not only are they asking questions, they’re creating solutions.

About a year ago, I read a story about a 16-year-old boy who invented a noninvasive, inexpensive way to detect pancreatic cancer. His name is Jack Andraka. His invention is 100 percent accurate. Jack introduced me to Adora Svitak. At 16, she’s already an accomplished author and activist. When she was 12, she spoke at TED about what adults can learn from kids. A few weeks later, I met a 17-year-old by the name of Easton LaChapelle. Easton used a 3D printer in his bedroom to build a robotic prosthetic arm designed to be controlled by brainwaves."

What if more brands (and individuals!) created space for creating new products and influencing behavior?

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