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Download the latest U2 song for AIDS Research

Agus Echague

February 4, 2014at 12:00 am

Yes, it sounds like the 90s, but for every download, Bank of America will donate a dollar—up to $2 million—to the (RED) campaign for AIDS research.

Like Seth Stevenson put it, the ad airing yesterday at the SuperBowl is "a win-win-win technique: U2 and Bank of America promote themselves in front a massive audience while associating themselves with an unimpeachable cause. Meanwhile, (RED) gets the dough."

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  • Alessandra Rizzotti

    Amazing. What a great campaign. Totally not a U2 fan, but I am now.

    • Agus Echague

      I know! Thing is, there are only a couple of hours left for this, so we need to SPREAD THE WORD FAST and get those downloads going! Already tweeted and facebooked about it...!