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create a comprehensive website that informs, unites, and empowers socially responsible consumers.

Ryan Haliday

There is currently no adequate platform that aggregates and compares information on sustainability, environmental impact, business practices, social impact, etc. for businesses and products. Virtuous consumerism can be harnessed as the greatest force of change if done effectively. Businesses have little power other than what consumers provide them. It is time to reverse the devastation of capitalism and harness it for positive change and sustainable living.

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