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  • Chris Marshall

    One such way a company can be more consciously capitalist is to align a portion of their assets with the needs of their community. This could take the form of a % of profits, or allocating revenue from specific products that serves the needs of an underserved community. Most commonly companies provide the opportunity for employees to volunteer their work time to causes or organizations and celebrate that participation in creating positive change. Lastly, companies can orient their establishments into quasi-community centers, providing information, a place for collaboration, or providing programs that help mentor, train, and educate members of a community that are not being served by social services or programs that have suffered from funding cuts. CVS, Dicks Sporting Goods, Starbucks, and AT&T are all companies that are pursuing at least one of these strategies and in some cases many more.

    The B Corps all set a good example on how conscious capitalism can be executed, serving the needs of their community, environment, employees, and shareholders all at the same time.

    • Alessandra Rizzotti

      I agree that this article you shared was a disappointment as an argument for conscious capitalism. But to contribute to your brainstorm- I personally love when companies change the way they manufacture things- or change how they're using materials. I know of more B Corps doing that than corporations- but I'd love to know of corporations. I know Toyota is into the Kaizen model, but they're a car company- so I'm trying to think of other great manufacturing systems.

      Another form of conscious capitalism takes shape in the hiring. Are the companies empowering the people in their communities? Example- Veronika Scott employs homeless women in Detroit for the Empowerment Plan- but I'm not sure of corporations taking that step. Would love to know if you know of any.