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Do It

Become a Member of a Cultural Institution

Joshua Neuman


You walk into a contemporary art museum and spot two doting parents hovering above a child in a stroller parked right smack dab in front of a sprawling Jackson Pollack canvas. “Look at the silly painting!” says the daddy. “Look, at all the pretty colors!” extols the mother. The kid’s eyes wander off to the adjacent, bright red fire extinguisher.

The couple sees in the action painting an opportunity to foster their child’s appreciation of culture—and they’re right in doing so. All of us need help integrating a steady diet of art and culture into our daily lives. That’s why obtaining a membership to a cultural institution is such a good thing. Unlike the mug and/or tote bag they might send you as a token of your commitment, you cannot put a price on supporting culture and the arts—especially in an era of austerity measures.

So, don’t just stand there pointing at action painting, this week take action by becoming a member of a local museum or cultural institution.



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  • Alessandra Rizzotti

    I have a LACMA card! I wonder what I can join next? I'm thinking the Barnsdall Art Park.

  • tainlender

    Yesterday my 18-month old granddaughter and I spent hours at LACMA, the Los Angeles County Museum of Art. She was so excited and attentive everywhere - to name just a few of her favorites: running in and out among the lamp posts in the Urban Light exhibit; watching the artist's fingers and hands in Bruce Nauman's video installation "The Beginners" (she was utterly fascinated); following birds in the open plaza; creating her own art in the Children's Boone Gallery; even experiencing the feel and sound of crunching pebbles under her feet in the gardens beside outdoor walkways was endlessly interesting and fun.

    LACMA is an endlessly wondrous place to explore and learn and be provoked and challenged and enjoy and feel alive with continually expanding horizons at any age.

    Museum membership is the greatest gift to give to family and friends. In LA, LACMA is an extraordinary gift of the community to all of us who live here - an institution to be treasured.

    • Frankle

      We went to LACMA 4 months ago as overseas tourists/guests of a local member - the yellow hanging plastic strands/cube shimmering in the sun enticing kids to get lost in - that alone was worth the visit !