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Be Selective in the Ways You Use Social Media for Social Good

Alessandra Rizzotti

Our social media actions have the power to tell a story and do good, but tech education changemaker Ed Cabellon asks a valid question, "Why do you continue to be a part of multiple social media channels if you're not going to foster the things that matter in those communities?"

We need to know our audience when we're sending a message out there to do good, or else it will evaporate into the ether. So, pick your audience. Find the hub that matters to you on good.is. Is it good.is/design, good.is/cities, good.is/education, good.is/environment, good.is/living?

Target the people in your local community, or the people involved in your specific interests. Ask questions. What does your community care about? Piggy back on their conversations and start your own. Find conferences to plug into, like the Social Good Summit.

Be a catalyst.

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  • Kristin Pedemonti

    always seeking ways to help others through social media, connecting folks to ideas or others who may resonate with each others work. Also in sharing my own skill set in hopes it will help someone else. It is an exciting time to be alive; technology presents so many options for us to connect & collaborate and DO GOOD! Thank you for all the Good you do to help connect us to like-minded peeps!

    • Alessandra Rizzotti

      Thank you Kristen! I always try to find what you're interested in, then connect you guys to like-minded people. It's not always easy, but when people post things on good.is that they're interested in or they want to encourage other people to do through DOs, it's easier for me to connect the dots!

      • Kristin Pedemonti

        and you are AWESOME at it. This community means a lot to me, I've met some amazing people through GOOD! Thank you. HUG!

  • Anthony Hamilton

    Ed Cabellon makes a compelling point, why not use our resources to add value to the world? Most of the time I spend on social media is a malaise of idle wandering. I search for stimulus rather than seeking to stimulate. For me to act with that sense of purpose requires a sincere evaluation of my own intentions. What matters to me and what matters to my audience? What are the meaningful intersections? One of my fears is being the "do-gooder" who seeks to fabricate a connection that doesn't yet exist, but sometimes that is a necessary starting point to deepen a relationship to the point where shared-value can emerge. I accept the challenge though! Let the brainstorming begin.

    • Alessandra Rizzotti

      Making connections online may seem fabricated when a connection doesn't exist yet in person, but I do think we're getting into an age where there is no boundary between the two. You can know me from the internet and that's just the same as me meeting you one time at a party. Think of it this way- if you know where the communities are on the internet, jump into them as you would go to a local event. You'll find people you want to connect with on a deeper level and that will lead to in-person results. I find that social media is where the beginnings of change can happen because the access to people making the change is more diverse and I can cast a wider net.

      • Anthony Hamilton

        Thanks Alessandra, I really appreciate your perspective! Thinking about people and not platforms makes it much less intimidating. I'm very interested in stimulating community involvement in local K-12 education, and I'm grateful for a space like this to flesh out some ideas.

        • Alessandra Rizzotti

          I recommend exploring good.is/education and following twitter chats like #stem #steam #edchat #sachat. You'll find a lot of people that way. And, I'll always keep you in mind now that I know you're into Education!