Discover and share stories

of adventure, connection, and change making.


131 others are in

Do It


  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Shawn Altman

    Seriously, this is some awesome stuff and love seeing smart packaging being created. This is all really awesome. I have a company that is solving the single serve coffee KCup plastic issue. We are using recycled sugar cane and the cups will biodegrade in 90 days in home compost. Nothing like it on the market so far. if interested check it out:

  • Hope Rodriguez

    Drinking as much tea as I do, and being quite fond of Twinings, I absolutely love their idea to cut out the packaging. I drink TONS of tea and a lot of it is boxed since loose leaf can be so expensive. I love their idea very much and Tweeted the link to Twinings. I hope that they do take it into consideration at least.

  • Tim Danes

    There are some great design concepts here. And I like the fact that they aren't just about slapping the wrist of the producer, but provide a value-add as well (eg. the stories for the tea bags). Really inspiring work!

  • Paris Marron

    Great idea! I've been working to cut out as much packaging (and particularly) plastics from my purchases, as possible. I wrote Trader Joe's to remove some of the unnecessary packaging from their produce.

  • Liam Henry Bildsten

    I asked JCrew. I have no clue why. But, damn, they sell A LOT of clothes.

  • shroomer

    I practice 'reverse marketing ' ! If you recognize the "Brand name " don't buy it !! the companies on adele's list are ALL criminal at least ! TOXIC both personally and environmentally .

    • Liam Henry Bildsten

      If we don't engage brands to improve, the many ignorant customers will still buy their products and they'll still make big profits. As much as I avoid many brands and try the boycott approach, friendly conversation in large numbers could really make a difference so these companies would work towards more sustainable and ethical solutions.

      • Adele Peters

        That's a great point—I agree. And if we can encourage big brands to make even small changes, their sheer size can have an enormous impact.

    • Liam Henry Bildsten

      Is there a social app that could be built into GOOD designed for collaborating via social networks for change (like keeping people updated on their progress, etc.) I think a social good power user tool could really streamline the process and make a huge impact on this issue.

    • Kevin Brouillette

      Good point! Glad products for instance, there are so many different plastic bag manufacturers and so much waste involved. The neat thing is many of these concepts can be applied to other brands and packages!